Turning Idle Cash Into Advantage: How We Helped Social Ghana Build Reliable Income from Treasury Reserves
Client: Social Ghana
Region: Africa
Industry: Marketing
Client AUM: Undisclosed
What we did:
- Corporate Financial Planning
- Treasury Optimisation
Background
Social Ghana is one of Ghana’s leading creative and marketing agencies, well recognised for delivering bold, culturally relevant campaigns for major multinational brands. The company was founded by Yanfo Hackman, a lifelong friend of the Founder and CEO of JA Group. Social Ghana’s longstanding belief in JA Group’s mission positioned them as the first corporate client to join our income portfolio.
As the business expanded, the agency began experiencing irregular income cycles driven by the nature of project-based work. Despite holding significant treasury balances from previous large contracts, these reserves sat idle and were not being used strategically to support the organisation through quieter revenue periods.
The Challenge
Social Ghana needed a financial solution that would allow them to:
Smooth out seasonal revenue fluctuations
Reduce their exposure to unpredictable client payment timelines
Convert idle treasury funds into a consistent income source
Strengthen liquidity planning and operational continuity
Our Approach
We collaborated with the leadership team to understand their income cycles and treasury requirements. After reviewing historical performance and liquidity needs, we designed a bespoke income-focused investment strategy tailored to Social Ghana’s risk appetite and cash-flow patterns.
Our approach centred on:
Deploying a portion of their treasury balances into a diversified, income-generating portfolio
Prioritising USD-based instruments offering reliable, recurring distributions
Ensuring liquidity flexibility to support operational needs
Maintaining a rate level that fits their sensitivity profile while still delivering premium performance
The Solution
We constructed a targeted portfolio designed to deliver consistent annual returns of approximately 15% in USD.
The structure of the portfolio provided:
Regular cash distributions timed to support operational cycles
A buffer against delayed client payments
A sustainable way to maximise the value of idle cash reserves
Predictable inflows without the need to increase their rate further
This strategy positioned Social Ghana to confidently manage business seasonality while preserving flexibility.
The Results
Over the past three to four years, the partnership has produced strong, long-term results:
Reliable, recurring income to stabilise operations
Cash-flow volatility decreased substantially, strengthening the company’s financial resilience.
Approximately 15% annual returns in USD
Delivered consistently, without increasing risk beyond Social Ghana’s sensitivity threshold.
Improved liquidity forecasting and planning
The leadership team gained clearer visibility over upcoming financial needs, supporting stronger decision-making.
Portfolio growth over time
Encouraged by the results, Social Ghana has continued to expand the relationship by allocating additional capital.
A trusted, strategic partnership
As the first corporate client in the income portfolio, Social Ghana remains a valued long-term partner whose commitment has helped shape the growth of the portfolio.
Client Remarks:
By transforming unused treasury reserves into a dependable income stream, Social Ghana enhanced financial predictability, reduced exposure to seasonal volatility, and strengthened the operational stability needed to continue delivering award-winning creative work.
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